We talk a lot about ensuring your first interaction with a potential listener is the best it can possibly be, and in doing so have discovered an area that frustrates more people than it ever aides: Buzzwords.
We’ve all been there: You want to know more about an artist or product, but every description and review you read seems to sounds exactly the same. No part of Non-descriptive words and phrases like “awesome” or “game-changing” inform the consumer about what it is you are trying to sell them and after all, that is what you’re trying to accomplish at the end of the day. You want them to want your product and you want to stand out from every other competitor vying for their attention, so why limit yourself to the same tired terminology your grandfather used when presenting against Don Draper back in 60s?
Once our list of ‘Social Media No-nos’ went live, a number of clients and media friends began reaching out to express their recommendations for future columns. One of the most requested was, by far, a list of buzz word and phrases that should never be used when attempting to pitch your band or release. Some of them are probably painfully familiar, while others may simply be too vague to offer much, if any, insight. Either way, make a note today to erase the following words and phrases from your press kits moving forward.
Couldn’t agree more
I always seem to have statuses complaining about concentrated amounts of event invites in my news feed. I completely understand. I mean, who wants the sum of their notifications be event invites that you’re not likely to go to and are probably not even close enough to get to anyway? I wanna feel special when i get a notification! But if you’re a musician who’s future plans are to tour, or are a booking/ talent agent or artist manager looking for new clientele, you can use this opportunity to gain valuable information about a regional scene not local to you. What bands are playing? Do you see a consistent pattern of who’s playing the most or who’s getting popular? Are the events being put on by the same person/ company? How many people attend these events regularily? Bands, this can help you find popular acts in the region to play with if you’re touring in their area. Agents, you get a good prospect of who’s dominating the regional market and maybe might find an act you have an interest in. Managers, find those bands that are DIY’ing it and off them a contract! Do some overhead on some vital but overlooked aspects of the Facebook Event Invite and you should be able to see the value in it.